Gibraltar Strategic Advisory & Arafura Strategic Advisory Partner to Unlock China Opportunities for Australian Agribusiness

Arafura Strategic Advisory (ASA) is delighted to announce a strategic partnership with Gibraltar Strategic Advisory (GSA), a premier Australian agribusiness consultancy. Together, we empower Australian exporters, innovators, and growth-stage businesses to thrive in China’s $15B+ agribusiness import market.

Why This Partnership?

China’s appetite for premium, sustainable Australian products—beef, seafood, horticulture, dairy, and wine—is soaring, fuelled by e-commerce and Ag-Tech innovation. Our partnership combines ASA’s China expertise with GSA’s industry leadership to deliver exceptional market access and strategic outcomes.

Our Combined Strengths

Gibraltar Strategic Advisory (GSA) and Arafura Strategic Advisory (ASA) bring together deep expertise in agribusiness strategy, trade policy, and China market access.

  • ASA’s China Expertise: Co-founders Vaughn Barber (29 years in China, current AustCham China Chair, former senior partner at KPMG China) and Dr. Yaochen Hou (PhD, Australian beef trade) provide unmatched China-side intelligence, stakeholder access, and investment networks.


  • GSA’s Agribusiness Leadership: Led by Patrick Hutchinson, former CEO of AMIC and Chair of the Australia China Business Council AgriTrade Forum and Australian Beef Sustainability Framework, GSA offers 25+ years of strategic insight, policy navigation, and commercial advisory across Australia’s animal protein and agrifood sectors.

What We Deliver

  • Policy Navigation: Strategic advice on China-Australia trade frameworks, regulatory settings, and market dynamics.

  • Market Entry & Growth: Tailored strategies connecting you with trusted buyers, e-commerce platforms, and local partners.

  • Investment Facilitation: Cross-border capital flows for scale-up, JV structuring, or AgTech deployment.

  • Innovation Partnerships: Collaborations with Chinese Ag-Tech leaders to improve efficiency, traceability and sustainability outcomes.

Who We Support

  • Exporters: Seeking to build or protect China market share in a shifting trade environment.

  • Ag-Tech & Innovators:  Positioning for cross-border partnerships and funding.

  • Growth-Stage Businesses: Looking to scale responsibly and strategically into China.

Why We’re Different

  • Unmatched Industry Leadership: Patrick Hutchinson’s 25+ years advising government, industry, and exporters.

  • Deep China Experience: Vaughn Barber and Dr. Hou’s networks, insights, and real-time China intelligence.

  • Credible, Independent Advisory: Built on trust, not brokerage. Strategic, not transactional.

Let’s Talk Strategy

For a confidential discussion on China market options, contact:

May 2025 | Strategic Advisors for Agribusiness Trade

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